Coates & Associates, Inc - "Steering Organizations to New Horizons"
The Coates Perspective

Without Vision The People Perish

As noted in the scriptures, "where there is no vision, the people perish", (paraphrased), so it goes for organizations. Clearly more and more companies and organizations have gone through the drill of developing a strategic plan, but most fail the real test of capturing the leaders vision for the group. Successfully traveling the journey toward the future, requires a focused effort aimed at a well-articulated vision of a place in front of us. Far too often, even with a "good" stated vision, the picture is clouded by organizational noise or clutter and the vision becomes a momentary picture of dreamland. And the vision and some cases the organizations die. It does not have to be that way.

Here are a few tips to insuring that your organization gets to where your leader is driving:

1) Use a facilitated process with a trained, facilitator or consultant from outside the organization to help you and your leaders define the vision;

2) Draft a picture of the specific place your leaders want to take you and compare it to where you are. How will this new place be different? Make sure you are not simply redrawing your current position with different crayons. If you do, you will likely find in a few years from now that you reach your vision, but you were already standing there; and

3) Cast your vision to the entire organization. Work to obtain buy-in from your teammates or cast members. Getting there will be realized if you are not pulling them along, but rather guiding them to where you want to go.

While the complete process is more involved, consider these when discussing your vision development process with any potential consultant. 



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