The Coates Perspective for May 8, 2013
“Steering Organizations To New Horizons.”
Staying on Message
There is a term called “white noise” which describes the way competitive noisy frequencies compete for our focused attention. It is possible to hear so many good thoughts, at the same time, which can dilute our hearing. The danger to an organization is that the urgent noises can replace the important ones.
The key challenge for the leader is to stay on message, in spite of the noise all around. How is it best done?
1. To stay on message you’ve got to keep the mission in focus: as an organization, do only what you are really good at doing.
2. To stay on message you’ve got to keep your mind in focus: as a leader, keep the main thing the main thing, no matter how tempted you might be to see how many balls you can juggle before you drop them all.
You’ve read my perspective. Now, I’d love to hear yours. What are you thinking? How do you stay on message in a very noisy world?
If you need help working through the process consider using the resources at Coates and Associates, Inc. We would consider it an honor to visit with you about developing a process forward.