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The Coates Perspective

The Key to Good Communication is Effort

The Coates Perspective for March 6, 2013
“Steering Organizations To New Horizons.”
The Key to Good Communication is Effort
Life is an investment. What you put into it is what you will get out of it. The same principle is also true about good communication. If you put some effort in it, you will often get something good from it. What separates good communicators from those who wish they could communicate is effort.

It was Wal-Mart founder Sam Walton who once said; “From this day forward, I solemnly promise and declare that every time a customer comes within ten feet of me, I will smile, look him in the eye, and greet him.” Is there any question in your mind that Sam Walton lacked effort?

Good communication requires energy. Any attempt to communicate without energy may come across as uncaring. Good communication requires endurance. To communicate well, it does require a lot of emotional, mental, and physical energy.

For this reason, self-care for the leader is an essential. If we are empty, then our communication will be empty too. For example, Lorin Woolfe, the author of “The Bible on Leadership,” claims, “Leadership takes an almost bottomless supply of verbal energy; working the phones, staying focused on your message, repeating the same mantra until you can’t stand the sound of your own voice.”

So here is the take-a-way for the leader who desires to learn how to communicate with energy. How is it done? What does a leader have to do in order to be an energetic communicator? Here are a few suggestions:

1.     Take the first step. Invest the energy and be the first one to initiate conversation.

2.     Know where you want the conversation to go. Don’t waste your energy talking about the weather. Stay on message.

3.     Take care of yourself. A rested communicator is a better communicator.
You’ve read my perspective. Now, I’d love to hear yours. What are you thinking? How do you muster up the necessary energy to communicate in effective ways?
If you need help working through the process consider using the resources at Coates and Associates, Inc. We would consider it an honor to visit with you about developing a process forward.

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